Our Story

Our Story

33 Years Experience in Technology User Experience Design and User Interface Design User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
What is User Experience Design? User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company. User Experience Design is responsible for being hands on with the process of research, testing, development, content, and prototyping to test for quality results. User Experience Design is in theory a non-digital (cognitive science) practice, but used and defined predominantly by digital industries.
UI/UX Design What is User Interface Design? Despite it being an older and more practiced field, the question of “What is user interface design?” is difficult to answer by its ranging variety of misinterpretations. While User Experience is a conglomeration of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its compliment, the look and feel, the presentation and interactivity of a product.
User Interface Design is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience. User Interface Design is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.
User Interface Design is a digital field, which includes responsibility for cooperation and work with developers or code. Or in analogical terms, UI design produces a product’s: Skin - a product’s visual/graphic presentation. Senses - a product’s reactivity and interactivity in response to a user’s input or different display environments. And makeup - a product’s guides, hints, and directives that visually leads users through their experience.

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